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Often ghostwriters will have a lesser fee in exchange for their name on the cover, (either "with" or "and" or "as told to") because such prominent mention may lead to other work. Of course, it may not. But ghostwriting, and book publishing in general, are so driven by ego desires and dreams that sometimes the only ones casually reality become the accountants and printers.
Ghostwriting is not a euphemism for freelancing, only bigger. Nothing I do in my freelance career has compare to planning, researching, and writing a guide for another person. It is really unique, it deserves specific to it label