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<br>By Allison Lampert<br> |
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<br>LAS VEGAS, Oct 22 (Reuters) - At the world's greatest market show in Las Vegas high-end jets are enticing purchasers with their smooth shapes, [luxurious cabins](https://biodieselmagazine.com/articles/felda-global-buys-missions-kuantan-port-plant-for-11-5-million-9053) - and increasingly, their use of alternative fuels.<br> |
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<br>Fuel producers and jetmakers are eager to display novel kinds of air travel fuel considered less harmful to the climate, from used cooking oil to the definitely less glamorous meat waste.<br> |
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<br>[Business](https://biodieselmagazine.com/articles/felda-global-buys-missions-kuantan-port-plant-for-11-5-million-9053) jet operators, like airline companies, have actually acquiesced ecological pressure on aviation and committed to cutting in half carbon emissions by 2050 compared to 2005.<br> |
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<br>Their hope is that adopting renewable fuel to suppress emissions could make business jets more appealing to [ecologically mindful](https://www.bloomberg.com/profile/company/MNELF:US) [purchasers -](https://stocktwits.com/symbol/MNEL) especially corporations dealing with questions over sustainability from investors or [green project](https://www.crunchbase.com/organization/mission-newenergy) groups.<br> |
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<br>The schedule of less contaminating private jets could likewise spare the abundant and well-known the unfavorable publicity by Britain's Prince Harry and his wife Meghan over a current private jet trip to southern France.<br> |
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<br>Five Gulfstream jets on display in Las Vegas are using California-produced fuel from inedible beef tallow.<br> |
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<br>The most recent waste-based fuels include "fats, grease and oils that are by-products of the food industry," said Bryan Sherbacow, chief business officer of [Boston-based](https://www.energy-xprt.com/companies/mission-newenergy-limited-36048) [biofuel](https://www.proactiveinvestors.co.uk/companies/news/159346/mission-newenergy-delivers-maiden-biodiesel-production-to-global-oil-major-24476.html) [manufacturer](https://www.pinterest.com.au/missionnewenergy/) World Energy, which produces fuel from meat waste utilized by Gulfstream.<br> |
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<br>"All of our item is inedible."<br> |
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<br>A few of the other 79 airplane on [display screen](https://pitchbook.com/profiles/company/51278-86) are expected to be powered by 150,000 gallons of other eco-friendly fuel mixes expected to be pumped at the show.<br> |
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<br>FLIGHT SHAMING<br> |
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<br>Private jets account for less than 0.1% of total annual carbon emissions globally, however can produce, on average, approximately 20 times more carbon emissions per passenger mile than jetliners, according to the [London-based private](https://www.pinterest.com.au/missionnewenergy/) charter company Victor.<br> |
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<br>[Prince Harry](https://www.abnnewswire.net/companies/en/31347/%E0%B8%9A%E0%B8%A3%E0%B8%B4%E0%B8%A9%E0%B8%B1%E0%B8%97-Mission-NewEnergy-%E0%B8%88%E0%B8%B3%E0%B8%81%E0%B8%B1%E0%B8%94.html/4) has safeguarded his periodic usage of private jets to ensure his family's safety, and has said that on the rare events he does not fly commercially he [offsets](https://www.zonebourse.com/cours/action/MISSION-NEWENERGY-LIMITED-8557641/) his emissions.<br> |
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<br>But planemakers state events such as the furore over his itinerary have actually included fresh difficulties for a market already making every effort to justify its contribution to cutting corporate costs.<br> |
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<br>"Incidents of flight shaming involving making use of personal jets are regrettable when you consider that our market has provided fuel effectiveness improvements of 40% over the past 40 years," said Bombardier Aviation President David Coleal.<br> |
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<br>Bombardier thinks increased sustainable fuel use will assist the industry make inroads with corporations and wealthy buyers. According to industry information, billionaires only have a 19% business jet [ownership rate](https://biodieselmagazine.com/articles/felda-global-buys-missions-kuantan-port-plant-for-11-5-million-9053).<br> |
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<br>But even an image transformation - with jets sporting sticker labels like "this aircraft flies on eco-friendly fuels" and organisers adding alternative [fuel pumps](https://www.zonebourse.com/cours/action/MISSION-NEWENERGY-LIMITED-8557641/) for going to [planes -](https://www.crunchbase.com/organization/mission-newenergy) is unlikely to please all critics at the Oct 22-24 high-end jet occasion.<br> |
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<br>Environmentalists and some experts stay [skeptical](https://www.energy-xprt.com/companies/mission-newenergy-limited-36048) that biojetfuels, normally combined 50-50 with kerosene, will make a considerable effect on public perceptions about [high-end travel](https://www.nasdaq.com/market-activity/ipos/overview?dealId=804419-65608).<br> |
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<br>"No amount of [Jatropha](https://www.marketscreener.com/quote/stock/MISSION-NEWENERGY-LIMITED-178469/company/) or Brazil-nut fuel can make organization jets look eco-friendly," stated aviation expert Richard Aboulafia.<br> |
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<br>Demand from organization jet operators for renewable fuels now far surpasses supply and their interest might drive future production, Sherbacow said.<br> |
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<br>World Energy, which produces 40 million gallons of [biofuel](https://www.businessnews.com.au/Company/Mission-NewEnergy) at its California plant, might expand production as much as 150 million gallons by 2022.<br> |
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<br>Corporate charter business and consultants are also seeing more interest from consumers who desire to buy carbon credits to [balance](https://www.crunchbase.com/organization/mission-newenergy) out [emissions](https://www.investing.com/equities/mission-newenergy-ltd-company-profile) from their flights.<br> |
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<br>Brian Proctor, CEO of Mente Group, a U.S. consultancy, stated emissions played a function in a corporate jet usage research study his company recently completed for a Fortune 500 business.<br> |
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<br>"At the end of the day, I think that price, cost per hour, range, speed and performance, that's still the (sales) motorist. But I think people are ending up being more knowledgeable about the sustainability of operations and how it affects the world." (Reporting By Allison Lampert, Editing by Tim Hepher and Alexandra Hudson)<br> |
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